In the last 50 years, Sulwhasoo has become one of the leading beauty brands in South Korea and across Asia. The brand is considered one of the emblems of Korean beauty.
1 package sold every 10 seconds.
A cult product in Asian cosmetics and bearing the signature of Sulwhasoo. 23 years of research have been channeled into this product, made from herbal ingredients. This is the fifth generation of the JAUM Activator ™, more powerful than ever, serving as an essential anti-aging booster that stimulates the skin’s natural ability to rejuvenate itself every day.
It is the best-selling serum. It is the first step to enhance the efficiency and effectiveness of skin treatment with the JAUM Balancing Complex from the finest Korean medicinal plants. Selected from over 3,000 species, carefully researched in 5 excellent varieties: Rhubarb root, Chinese peony root, Indian lotus seed, White lily, and Solomon’s seal. It takes 18 hours to brew.
A pure serum that combats the 5 signs of aging: elasticity, vitality, radiance, energy, and firmness. Use it as the first step after cleansing the skin. The serum will enhance absorption and provide better results from the next skin product.
The powerful fifth-generation JAUM Activator ™ was developed using “Youth Master Technology,” the latest form of Sulwhasoo’s biotechnology. The JAUM Activator ™ takes care of the entire ecosystem around the skin and creates a firm and healthy foundation.
The iconic best-selling serum from Sulwhasoo has undergone a reformulation as the brand continues to maintain its presence as a pioneer in luxurious, high-performance formulas rooted in traditional Asian wisdom.
The new formula still offers everything the previous formula provided, but with enhanced anti-aging benefits that help make your skin more radiant than ever.
The First Care Activating Serum is formulated for daily use immediately after washing the face, as it enhances the skin’s regenerative power and protective barrier to achieve that smooth and radiant look.
Unique fragrance and texture, refreshing and easily absorbed by the skin.
The luxurious formula visibly hydrates, nourishes, and firms while increasing the absorption of subsequent products applied on top.
Sulwhasoo’s advanced formula technology is used to develop a product that can be easily absorbed by any skin type. It infused a subtle fragrance to enhance the formula’s effectiveness and provide customers with an excellent experience.
New JAUM Activator™ A golden ratio of Lotus, White Lily, Solomon’s Seal, Peony, and Rehmannia has been carefully selected through data mining of 3,912 combinations of 1,041 traditional Korean herbs.
The Sulwhasoo First Care Activating Serum is a unique preparation serum designed to be the first step post-cleansing, both morning and night.
15 ml
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