Let me introduce you to my Digital Marketing Course!
My story
I studied Marketing, Advertising and Public Relations. I started with a vocational course equivalent to Year 12, and then went on to university in the same field. I worked several times in my field of study but soon felt unfulfilled. As students, it feels like we are in a mass-production factory, filling unstimulating, limiting jobs empty of content.
That was when, in a very natural and organic way, I realised that my blog allowed me to be a complete Marketing professional. I could create my brand, design a logo, think of a graphic identity and write about the topics I loved most. And since June 2011, the Neuza Mariano blog has been growing, conquered its identity, and taken on a leading role in my life.
After this academic experience, in the professional world and after constantly updating myself in this area, I decided to bet everything on my online project. Right now my lifestyle and my work merge, because I do what I love.
My credentials
I have a website and a blog that, thanks to my work, is today considered an authority on the internet — that is, when I write about a subject, as a rule, the article will rank well in Google’s organic results (results that are not ads; I did not pay anyone for the results to rank well). It is this knowledge that I want to pass on to you.
A good example of this – if you are in Portugal and search for the terms “Thailand products” or “Thailand products shop”, you will find my site in 4th and 1st place respectively. This ranking was achieved based on my work behind the site, creating captivating, different content optimised for the internet and the end user.
Another example – I have an article about free Digital Marketing courses, which has on average the seventh position in Google’s organic searches when you search for “free digital marketing courses”. Even though it is not the area I focus on most in my blog (not as much as Thai products), Google knows that my articles are high quality and always present content relevant to the end user, and so, placing my article alongside other competitors much larger than my structure.
Choose a job you love, and you will never have to work a day in your life.
Confucius
The mission
My main purpose with this Digital Marketing Course is to pass on my knowledge and help you understand what you really love to do, and turn that into your profession. I will teach you everything I know, and everything you need to make consistent and real a life that makes more sense to your heart. I believe that from an early age we are given instructions on how we should behave in a vertical company, where our role is reduced and unstimulating. With this course, I aim to help you reinvent yourself and become your own boss! Let us look at some of the advantages of working online:
- Set your own schedule
- You can work from anywhere in the world
- Do what you love
- More freedom to organise your day
- Choose a business you enjoy
- More free time
- You do not have to face traffic every day
- You set your own goals
- Work from the comfort of your home
The online market is growing exponentially; what was expected to grow in 3 years happened in just 2 months, now during the pandemic. The market is different, and it will never again be what it was.
Consumer trends have changed drastically, and that has opened a huge door to the digital world!
Now is the right time to take this step.
FAQ - Frequently asked questions
For all people who want to create or grow a business on the internet. For everyone who knows nothing about Digital Marketing, or for those who have some notions but do not know how to do it. In short, anyone who wants to reflect their business on the internet and needs help to make it happen.
In the first edition of this course, I even had a student who has a degree in Marketing. However, at the time she studied, little was said about Digital Marketing. This resulted in a feeling of helplessness on her part. The theoretical concepts were well consolidated, yet obsolete. It was an impossible task to transform them into a current and digital context. So she found in this course a way to update herself and validate her knowledge.
Of course! There is no prerequisite to take this course. The course’s DNA was built to be comprehensive, and to be able to support people who know nothing, as well as people who have some notions.
We can describe this course as a tool that will prepare you for what you actually want to do. Designing its structure was not an easy task, because, as a Marketeer, I believe that even though it is a quick course, there are crucial pillars that should not be ignored at all. I believe that for knowledge to develop over time and through practice, well-consolidated and relevant foundations are necessary.
You will learn all the dynamics needed to get your online business off the ground. Some of the topics covered in the course will be: Introduction to Marketing, Consumer behaviour, Consumer trends, creating the idea, differentiation, positioning, market segmentation and niches, competitor analysis, social media, website, writing for the internet, visual identity, digital strategy, among others.
On the other hand, the practical component, as well as our interaction between me and students, will also help to shed light on the most dynamic reality. Showing you how to do it and explaining all its aspects. I believe that after theory, a practical framework is truly important. This way, learning will be better absorbed.
Having had an online presence for several years now, I always bridge it to my own reality, sharing, without filters, how things actually work.
Check the programme for more details.
It depends on your pace. Because it is you who chooses how many hours of your daily time you will invest in watching the lessons and in your project study.
You choose how many days, on which days, and how many hours you will set aside for your course. You can do it in a more intensive or lighter way. There is no maximum deadline for completing the Digital Marketing Course.
Yes!
You will always have my support for whatever you need and you can contact me whenever necessary.
In addition, my students are part of my “close friends” on Instagram. Given the proximity and immediate nature that this social network provides, it will be through it that we will have more regular contact, often on a daily basis.
On the other hand, at the end of each module, all students’ questions will be gathered, so that I can then record a lesson to clarify them. These lessons will be available on the platform, just like the lessons.
Of course.
Before having my own projects I worked as a freelancer, and some of my duties were website creation, social media management, copywriting, among others.
That said, if you feel you would like to work with me, we can certainly talk and understand what we could do.
You will have access to the platform forever, for life!
The course, your gift, your profession, is more than that, it is a COMMUNITY and you will always be part of it!
And it will be constantly updated.
Fields such as Marketing and Technology, for example, are quite volatile, that is, they are very organic, inconstant fields, and changes happen quickly and often unpredictably.
Once we start studying this field, we will always have to keep studying. So that we can stay up to date, or we risk becoming outdated and surpassed.
Therefore, this course will only be the beginning, because you will be part of this community, which will always be updated and dynamic in nature.
So that you can better understand what I explained above, I will give you an example. Let us imagine that you were part of the very first group, which in this case took place in May 2020.
When the second edition of this course starts, you will be part of all the dynamics, such as: exchanging ideas on Instagram, in close friends, you will be able to submit questions at the end of each module so that you can see your questions clarified in the Q&A lessons, among others.
In this community, you can always count on a cohesive and constant networking network.
